The Cost Could Be Steep If You Don't Take Action
Brick-and-mortar businesses have been accommodating Americans with disabilities for the past 30 years. In 1990 the Americans with Disabilities Act (ADA) went into effect, requiring all businesses to provide accessibility to potential customers. This includes ensuring that anyone with a disability is able to patronize their store.
As of 2017, the US courts ruled that online and digital assets must also comply with the Americans with Disabilities Act.
Websites, applications (apps), online portals, and e-commerce stores need to include features that can be easily accessed by people with disabilities. These features include text-to-audio alternatives, high contrast text and colors, keyboard navigation, cross-platform use, and many others.
Why does ADA compliance matter for your online properties?
Three top reasons:
- Making sure your site works for everyone reflects the values of your business.
- Digital ADA Compliance on your website ensures better engagement with all potential customers and can increase traffic and conversions.
- Lawsuits for ADA compliance against digital asset and online property accessibility are rapidly increasing in numbers. It can be a financial gamble if your digital properties are not ADA compliant.
There are many lawsuit-chasing firms and individuals who are hunting for websites and apps that have ADA violations. Determining whether a website is accessible or not is relatively easy. Users can take a quick glance and find any violations that are not compliant with ADA regulations. It’s not uncommon for individuals to team up with law firms and submit violations for hundreds of websites across the country for missing one simple ADA compliance regulation. Unfortunately, no business is safe from becoming the victim to someone looking to make easy money – including you.
While this used to be an elusive and expensive task, JET Advertising can guide you to some viable solutions to help protect your company from lawsuits. This includes ensuring people with disabilities can access your website by improving, and update your online properties. We will take every step to confirm your website and other digital assets are ADA compliant.
By updating your website and installing ADA compliance software, we will be able to secure your site, protect you from lawsuits, and accommodate website users with disabilities. The ADA software that we install uses AI Technology to enhance your website features to make it compliant (with verified documentation) and accessible to all potential customers.
Regardless of your industry or the size of your business, ADA compliance is serious. If you haven’t updated your website or app to include accessibility to those with disabilities, call JET Advertising today.
Please contact us to learn more about how JET can assist you with ADA compliance.