Redesigning a website is a significant step for any organization, be it a small business, a non-profit, or a local government. At JET Advertising, we understand the importance of creating a website that not only looks great but also functions seamlessly and serves your specific needs. Here are five critical things to consider during your website redesign process.
1. Prioritize Website Functionality
The first thing to consider when redesigning a website is website functionality. Your website should be intuitive and easy to navigate, with a layout that meets the needs of different user groups. This means ensuring your site is fast, responsive, and easy to navigate. For a small business, this means ensuring customers can easily find products or services, contact information, and business hours. For government websites, it means providing clear access to public services and information, emphasizing the importance of website design for government.
2. ADA Compliance in Website Redesign: Accessibility Matters
Accessibility is crucial for any website. An accessible site ensures that all users, including those with disabilities, can navigate and interact with your content. Ensuring your website is in compliance with the Americans with Disabilities Act (ADA) is crucial for accessibility and inclusivity. The ADA Standards for Accessible Design mandate that websites must be usable by individuals with disabilities. This includes providing features like alt text for images, keyboard navigation, and video captions. Whether you’re building intranet sites for internal communication or a public-facing site for customer interactions, the features and accessibility of your website can significantly impact user experience and satisfaction. Compliance not only broadens your audience reach but also ensures you meet legal requirements, avoiding potential lawsuits.
3. Maintain a Secure Website
Providing a secure website that features an HTTPS at the beginning of the URL actually matters ; implementing HTTPS on your website, which uses SSL certificates to encrypt data, ensures a secure and trustworthy environment for your users, protecting sensitive information from potential breaches. In an age where data breaches are common, ensuring the security of your website is paramount. Implementing robust security measures such as SSL certificates, regular updates, and secure hosting can protect sensitive information. For a small business handling customer data or a government website dealing with public records, security is non-negotiable. Additionally, maintaining internal website security by regularly monitoring internal systems and addressing vulnerabilities can further safeguard your data from threats.
4. Search Engine Optimization (SEO) Monitoring and Troubleshooting
Ensuring your website runs smoothly is not just about the front-end experience but also about robust back-end performance. Back-end SEO monitoring involves keeping an eye on server performance, site speed, and error logs. Regularly checking and responding to errors can prevent potential issues that may affect user experience and search engine rankings. Using digital SEO tools helps identify and resolve problems quickly, ensuring your website remains optimized and functional. Proactive troubleshooting and maintenance of back-end processes are essential for sustaining high performance and providing a seamless experience for your visitors.
5. Retain Access to Your Files
One often overlooked aspect of website redesign is ensuring you retain access to all your files. It’s essential to work with a website development company that guarantees you maintain ownership of your content. At JET Advertising, we build websites where you own your data and can access it at any time. This way, if you ever decide to switch service providers, you won’t lose your website content.
Why Choose JET Advertising for Your Website Redesign
At JET Advertising, we specialize in creating custom websites tailored to the unique needs of our clients. Whether you’re a small business looking to attract more customers or a government agency aiming to improve public access to services, we have the expertise to help you succeed. Our comprehensive approach ensures that your new website is not only visually appealing but also functional, secure, and optimized for SEO.
Contact JET Advertising today to learn more about how we can assist with your website redesign. Our team of experienced professionals is ready to help you take your online presence to the next level.