It is important that you know your target audience prior to creating your content and know who you will be targeting in your email blast. With the large number of competitors out there it is crucial for you to try to stand out.
You have very little time to catch someone’s eye so you want to make sure that you are putting out relevant and incentivizing content. For some customers, that means offering an exclusive promotion only sent to your email list. For other clients, it can be a blog on a new product along with a how-to-video on how to use the product.
Measure Your Results
How do you ever hope to improve on your results if you are not monitoring your campaigns? Tracking who is opening your emails and clicking on your links allows you to find out what content, offers, deals, or videos are working effectively inside your e-blasts.
This Info will help you create content for your next emails and also figure out what to use more of, when promoting your business and its services.
Call To Action
The most important piece to your email campaigns is to incentivize your customer with a call to action. Just like when selling your products face to face or over the phone you need to have a hard close in your email.
If your objective is to get them to call you today to redeem a 20% off coupon, then add a section where they can leave their name, number, and email, along with call to action that says “Call now to redeem 20% off your order!” along with your phone number in large print. Then throughout the email you should refer back to your contact form. Without a call to action your customers do not have a reason to follow up with you.