Why Your Healthcare PPC Campaign Isn’t Converting - And What to Do About It

Posted Friday, March 14, 2025
Pay-per-click (PPC) advertising is one of the most effective ways for healthcare providers to attract new patients. But if your PPC campaign isn’t delivering the conversions you expected, you’re not alone. Many hospitals, clinics, and healthcare marketing teams invest heavily in Google Ads and social media advertising—only to see high costs per click (CPC) and low patient inquiries.
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10 Features Every Municipal Website Should Have in 2025

Posted Thursday, February 13, 2025
A municipal website isn't just a digital bulletin board. It's the front door to your community. Residents rely on it for critical services, businesses look to it for resources, and visitors seek local insights. If your city or town's website isn't keeping up, you're not just falling behind. You're potentially frustrating the very people you serve. Here are 10 must-have features for a modern municipal website in 2025.
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Pillar-Based Marketing and Your Industry

Posted Thursday, October 24, 2024
Pillar-based marketing has become a game-changer for small businesses across industries. Understanding how to leverage this strategy can significantly enhance your outreach, engagement, and overall success in communicating with your target audience.
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GA4: What Business Owners Should Know

Posted Thursday, September 26, 2024
GA4 is the latest version of Google’s analytics platform. It replaces Universal Analytics (UA), which has been the primary tool for web tracking. Unlike Google UA, which focused heavily on sessions and page views, GA4 shifts towards user engagement and events, making it more adaptable for today’s omnichannel business environment.
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Understanding the Request for Proposal (RFP) Process: A Guide for Businesses and Local Governments

Posted Tuesday, August 20, 2024
The Request for Proposal (RFP) process is an essential tool for businesses and local government entities looking to acquire services or products from external vendors. With this process, organizations can ensure they receive competitive bids, enabling them to make informed decisions that align with their needs and budget constraints. This guide will walk you through the key steps of the RFP process, ensuring your organization can navigate it effectively.
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