Blog & News

As a business owner, you’re likely utilizing online properties and social platforms like Google My Business, Analytics, Facebook, and many more. When considering these, we typically think first of creating content, sharing images, building an audience, getting reviews, and increasing interaction. What would happen if you could no longer do any of these things because you lost access? One of the most important factors to consider is the question of ownership. Do you own or have the login credentials to access all of your online properties?
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With more people working from home than ever this past year, we've seen a marked increase in the prevalence of phishing emails. Some scammers are even targeting business owners with emails using scare tactics that include threats to litigate and fear-mongering legal jargon.
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As of 2017, the US courts ruled that online and digital assets must also comply with the Americans with Disabilities Act. Websites, applications (apps), online portals, and e-commerce stores need to include features that can be easily accessed by people with disabilities.
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Google recently announced that in early 2021, they will begin to rollout changes to keyword match types in an effort to make it “easier for businesses to reach customers through Google advertising”. In an effort to simplify keyword match types and give advertisers more control and better reach, Google will be combining Broad Match Modifier match types into Phrase Match.
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iOS 14 is the newest release of Apple’s iPhone software update, which is set to roll out in early 2021. JET Advertising is here to help you understand the new update and ways to best prepare for how your Facebook Ad campaigns may be effected by iOS 14’s new parameters around campaign setups, measurement, and targeting.
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Google Ads is providing small and medium-sized businesses with a Google Ads COVID-19 Relief Credit. Learn how your digital marketing campaign can benefit!
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