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As a business owner, you’re likely utilizing online properties and social platforms like Google My Business, Analytics, Facebook, and many more. When considering these, we typically think first of creating content, sharing images, building an audience, getting reviews, and increasing interaction. What would happen if you could no longer do any of these things because you lost access? One of the most important factors to consider is the question of ownership. Do you own or have the login credentials to access all of your online properties?
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With more people working from home than ever this past year, we've seen a marked increase in the prevalence of phishing emails. Some scammers are even targeting business owners with emails using scare tactics that include threats to litigate and fear-mongering legal jargon.
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Google Shopping is a resourceful tool that puts your products in front of search engine users faster than nearly any other method of advertising. A major benefit of using Google Shopping is that it adds a visual element to attract your buyers. Using powerful imagery helps you stand out against your competitors.
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As of 2017, the US courts ruled that online and digital assets must also comply with the Americans with Disabilities Act. Websites, applications (apps), online portals, and e-commerce stores need to include features that can be easily accessed by people with disabilities.
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Google recently announced that in early 2021, they will begin to rollout changes to keyword match types in an effort to make it “easier for businesses to reach customers through Google advertising”. In an effort to simplify keyword match types and give advertisers more control and better reach, Google will be combining Broad Match Modifier match types into Phrase Match.
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iOS 14 is the newest release of Apple’s iPhone software update, which is set to roll out in early 2021. JET Advertising is here to help you understand the new update and ways to best prepare for how your Facebook Ad campaigns may be effected by iOS 14’s new parameters around campaign setups, measurement, and targeting.
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The importance of social media marketing is sometimes pushed under the rug for new or growing businesses. However, a solid digital marketing strategy and success go hand and hand.
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Video marketing certainly isn’t a new phase of marketing but will likely remain one of the most effective marketing tools your business can use. Videos can be useful on your website to show off new products, an easy demonstration of how to use your product, a fun message about your team, or even just as a quick update.
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JET Advertising once again made the list! At JET Advertising we have always prided ourselves on our high level of integrity, professionalism, dedication and attention to detail. We strive to give our clients the best quality service at an affordable cost, because it is our mission to do what is best for each client. Our dedication to providing strong marketing and the best customer service possible has earned us a great reputation, and as a result we consistently receive great reviews from our clients.
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Google Ads is providing small and medium-sized businesses with a Google Ads COVID-19 Relief Credit. Learn how your digital marketing campaign can benefit!
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