Image Isn't Everything, But It Is Important For Marketing

Blog by Jason - Sep 28, 2011

Think about how much time and effort you put into your own looks. Hair, clothes, make-up, nails, shoes, and even wearing a smile all have a part in making yourself look the way you want to. Now ask yourself why you take the effort to wear the right outfit, or fix your hair. It doesn't change who you are. But it plays an important role. Just think of how well an important meeting would go if you showed up without taking a shower, and in ripped jeans.

The fact is that we are visual people, and we make judgments based on what we see. Would you rather buy something from a clean store, or one that has dirty floors and dusty shelves? Why does it matter if you get the same product from both? It matters because of the perception you get from a dirty store. Will this store honor a return? Will they service any questions I have when I get home and open my purchase? It is our nature to trust that the clean store will, and the dirty one may not.

What efforts have you made to the visual appearance of your marketing materials? Have you put out the proper message with them, or are the looks of them possibly sending the wrong message? Your ad may say all the right things, and your promotion may be a great deal, but if the look of that ad doesn't match your company you are sending the wrong message. Taking the time to get the right look for your ad, website or direct mail is as important as spending the time to get a haircut.

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Comment by Lorene
That's more than snesblie! That's a great post!
Posted on 11/23/2011

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