JET Advertising Blog

Image Isn't Everything, But It Is Important For Marketing

Posted March 12, 2014 at 10:12 AM
Think about how much time and effort you put into your own looks. Hair, clothes, make-up, nails, shoes, and even wearing a smile all have a part in making yourself look the way you want to. Now ask yourself why you take the effort to wear the right outfit, or fix your hair. It doesn't change who you are. But it plays an important role. Just think of how well an important meeting would go …
Read more

Responsive Web Design is.... Responsive

Posted March 12, 2014 at 10:06 AM
RWD is the new standard for modern website development. RWD stands for Responsive Website Design. The concept is simple: Create a site that scales down properly for all screen sizes. This alleviates the necessity of having to build different sites for your two largest audiences, namely computer users and mobile users. A responsive website tailors the information layout automatically for smaller laptop screens, pad, large cell phones and smaller smart phones, no separate site required. The design is fluid, shifting …
Read more
Filed under rwd 

Social Media Is A Good Addition

Posted June 08, 2009 at 8:20 AM
The hottest buzzword in Marketing is social media. Everyone that is involved in marketing is talking about it, and trying to get their heads around what it is and how to use it to their advantage. What I think many companies are doing is forgetting to ask themselves if they should be doing social media. The fact is that social media works, but only when done properly. And what's more important is that it is …
Read more

Converting Web Traffic

Posted May 12, 2009 at 7:29 AM
I am amazed at how many companies miss basic marketing principals when they create a website. It seems like they get so focused on SEO, and on the technical side of the internet that that they forget the ultimate goal of their website. Here are some basic things to think about for your site. First, does the website explain why a visitor should do business with your company? Sometimes we are too close and don't take …
Read more

Email Rules

Posted April 29, 2009 at 11:26 AM
I was recently the victim of an e-blast gone horribly wrong. The company, which I will not name, sent out a nice looking e-mail. Unfortunately they included the whole distribution list in the address line. What this did is caused any reply to the e-mail to be sent to the whole list that received the initial e-blast. I received tons of complaints from people asking what was going on and requesting to be removed from …
Read more

Analyzing your landing page

Posted April 22, 2009 at 1:58 PM
When visitors get to your landing page (most likely home page) it is important to have your logo or business name in the top left so visitors know that they are at the right place.  People will naturally go through your website in a "Z" fashion, starting in the top left (with your logo) and ending in the bottom right.  Horizontal bars in the middle of the page should be avoided as they disrupt the …
Read more

Weighing the cost of a website

Posted April 22, 2009 at 1:57 PM
Even though the cost of a phone book ad is expensive, many business have run their ad for years. Likewise, many business have printed brochures that become quickly outdated, after investing in the printing costs. Undoubtedly, the business owner must have weighed the cost and found it was worth the investment. In today's marketplace, it is imperative to have a website. However, just putting a website out in the vast world wide web isn't enough. You …
Read more

What is twitter? How can Twitter help my business?

Posted April 22, 2009 at 1:38 PM
Twitter is a 3 year old, social networking website that allows you to stay connected with family, friends, co-workers and colleagues with "tweeting". Tweeting is a short blog of 140 character or less that simply answers the question "What are you doing?" People who want to know what you are doing "follow" your tweets, likewise you can follow their tweets and keep in contact with your social network. Twitter can help your business because it allows …
Read more