JET Advertising Blog

Gingerbreads, Snickerdoodles and Computer Files

Posted December 1, 2016
Christmas is right around the corner and it is time to prepare the milk and cookies for Santa. He enjoys every type of cookie from gingerbreads to snickerdoodles, except if you left him a cookie from your computer!What is a cookie?In the Internet world, cookies are used to store data and information on both a website and a person’s computer for better tracking and locating information.Are cookies safe and secure?When many people first learn about …
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Online Shopping Essentials for Businesses

Posted November 17, 2016
Each year, Americans spend almost $100 million online during holiday season sales. Unfortunately, many businesses are not taking advantage of this valuable chunk of the market each year.One easy way businesses who have a large catalog of products can do this is to create an e-commerce section on their website. With an e-commerce website, your business can sell products online to a large audience of internet shoppers during the holidays. Having a secure website to …
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Reach Audiences with Direct Mail this Holiday

Posted November 1, 2016
Direct mail programs are still a relevant way to reach potential and returning customers. With Thanksgiving, Christmas, and New Year’s Day fast approaching, there are many advertising options available for businesses to get in touch with their customers.This Thanksgiving, consider pulling customers in with a direct mail flyer notifying them of a sales promotion in your store. Another option would be to send coupons to customers directly through the mail for products or services for …
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Internet Scams

Posted October 31, 2016
With the many privileges that come with enjoying the internet, there are also some dangers that some people are not aware of. From asking Google random questions to catching up with friends on Facebook, many people are oblivious to the internet scams that are taking place every single day.Here are a few scams that everyone should be aware of:• Lottery scams – emails saying that you’ve won (when you do not even remember entering) are …
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How to Maximize Your Pay-Per-Click Campaign

Posted October 20, 2016
Pay-per-click (PPC) campaigns are a very effective strategy to reach out to a specific audience, drive traffic to your website and boost business. If the campaign isn’t constantly monitored and tested to maximize its effect, then the campaign cannot be used to its greatest ability. There are multiple changes that can (and should) be made to improve your pay-per-click campaign.To Maximize ImpressionsChoose the best keywords to represent your ad campaign. This will increase the quality …
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5 Actions to Take When Your Business Moves to a New Location

Posted October 2, 2016
JET Advertising recently moved to a new location. We are still getting all settled in, but figured now was the perfect time to share what we’ve learned about the moving process in 2016.Your business relies on its digital footprint more than ever so it’s imperative you cover all the bases during the moving process. Here are 5 actions to take when your business moves to a new location. 1.  MAILING ADDRESSContact USPS for an address change.  Yes, …
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Promotions Can Benefit All Businesses

Posted September 14, 2016
Sales drives revenue, which drives the business. Without it, we don’t have jobs. It’s a simple enough concept to understand, but how to succeed is the challenge. Whatever your business specializes in, generating new leads and growing existing clients is the key.  In order to get that traffic, many businesses will use a sales promotion compelling enough for that consumer to take action. Successful promotions will bring new customers in the door and keep returning customers …
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Proper Website Analytics Reporting

Posted September 2, 2016
As our digital-everything world keeps evolving, accurate website analytics and other proper online tracking is imperative.  How can you accurately gauge traffic for sales and marketing if the numbers aren’t legitimate?The biggest question you have to ask yourself is, “Who do you trust?”  JET Advertising has a team of digital marketing experts, but more importantly we base the bulk of our decision-making from Google Analytics. Google Analytics has been the standard for many years, and while …
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Are Business Cards Still Relevant?

Posted August 16, 2016
In our current digital marketing environment, collateral materials for your business can begin to seem less and less necessary. While many people are turning towards everything being electronic, social, and "in the cloud", there are still many reasons why businesses need specific branded printed collateral materials to connect to potential customers.Here are a few important ways in which business cards can still be extremely beneficial to the growth of your business and brand:• Printed business cards …
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Filed under business cards  graphic design 

White Hat, Gray Hat, Black Hat SEO

Posted August 2, 2016
Search Engine Optimization, or SEO, has become a common marketing strategy to drive traffic to a business’s website. Successful SEO tactics can encourage potential customers to learn more, or even purchase your company's products and services.SEO is the process of creating relevant text (including specific keywords and key phrases searched) onto a website in order to achieve a higher position on a search engine results page (SERP). Search engines such as Google, Bing, and Yahoo …
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Filed under seo 
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