JET Advertising Blog

Find Your Voice.

Posted November 1, 2015
When your business is on social media, it’s your job to be – yes, you guessed it – social. This is not the place to be a methodical, well-oiled machine, though it’s fine to be that behind the scenes. Create a rapport with your consumers by being relatable. Find a voice you feel comfortable with and pledge to stick to it in all your interactions on social media. For instance, Taco Bell has built a subversive …
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The True Tale of the Mad Marketer

Posted October 30, 2015
A true tale to send chills down your spine...A small company noticed they were having a difficult time reaching the customers they needed. As a window repair and glass services provider, their name didn’t come up in conversations between average consumers with too much frequency.So they decided to take a risk. A risk that would prove deadly…well, not deadly, but costly!They contacted a well-known company who controlled a large portion of the web. They compiled …
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Avoid These 7 Website Mistakes

Posted October 20, 2015
At this point, the biggest mistake you could make is to NOT have a website in the year 2015. If you don’t have one yet or are looking to revamp your current site, keep these 7 avoidable mistakes at top-of-mind to ensure you’re building an effective website for your visitors.1. Creating a non-responsive websiteA large portion of your traffic will come from tablets and mobile devices. If your website is not properly set up for this …
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5 Mistakes Businesses Make with Social Media

Posted September 2, 2015
You’re on social media. Good for you! But remember, this isn’t a hands-off marketing tactic. Check out these 5 mistakes companies often make when first stepping into the world of social media.1. A $0 ad budgetHow much do you spend on printed ads? Did you know the average printed piece is considered successful with only a 2.7 percent response rate? When done properly, social media ads do a phenomenal job of using very small ad …
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Are You Responsive?

Posted June 21, 2015
Google announced that as of April 21, 2015, it is updating its algorithms to reward mobile-friendly websites. As of now, if you do not have a responsive site, you will consistently be outranked on search results. A responsive site that will conform properly to mobile devices, including tablets, is more important than ever before. What is a responsive website?A responsive website is one that is coded and optimized to properly fit on a computer, a tablet …
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Filed under responsive website  google  seo 

Four Tips for Social Media

Posted June 9, 2015
There’s no longer any question: social media is important for all businesses and isn’t going away in the foreseeable future. To be a successful business today means you must create a social media plan. Whether it’s a Facebook, Twitter or Pinterest campaign, or maybe a Google+ or LinkedIn profile, there is a purpose and a benefit to any road you take. Here are JET Advertising’s top four tips to help you navigate the social media …
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Be A Great Neighbor

Posted May 27, 2015
More now than ever, businesses act and are perceived as members of their community. If you don’t have a storefront open to the public, how are you going to reach the residents of the neighborhood? Seek a relationship with them in a way that makes an impact on their environment.Corporate social responsibility (CSR) is admittedly an industry “buzzword,” but this one at least has real meaning. It’s increasingly important that businesses demonstrate they have values …
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How many words are your pictures worth?

Posted May 19, 2015
One of the biggest challenges for businesses looking to be successful on social media is each application’s constant jockeying for favor to unseat Facebook – the ruling king. As Facebook’s popularity boomed, though, it became less for younger people looking to connect, and more for parents who want to reconnect with long-lost friends. Where are Millennial consumers now?Visual platforms. Gone are the days when teenagers and young adults wanted to express themselves with long entries on …
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What is a Custom Content Management System and Why is it Important?

Posted March 12, 2015
What is a CMS? A custom management system, or CMS, is a platform that companies use to manage their website. When you type in a URL ( you, as the customer, see the website also known as the "front end". The owner of the website is able to manage it, changing thinks likes images or content, through the CMS, also known as the "back end".A CMS can be very simple, or can be very complex depending …
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5 Things Businesses Need to Know About PPC Campaigns

Posted October 30, 2014
By: Gina Young A Pay Per Click (PPC) campaign is an important part of any company's SEO strategy. It takes time, monitoring, knowledge, and effort to successfully run a campaign. Below are a few tips to help ensure a better ROI.1.     Focus on Conversions, Not Click RatesThe name of the game for a successful PPC campaign is conversions, not clicks. A big mistake companies often make is focusing on increasing the number of clicks they …
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