JET Advertising Blog

B2B Marketing Strategies

Posted March 17, 2017
Advertising and marketing are essential methods to grow your business. If your target market includes other businesses, commonly referred to as B2B marketing, you may need to consider a different strategy than marketing to consumers, or B2C.With that said, B2B marketing can actually utilize some of the same tools as B2C marketing:• Email Marketing – Generally, open rates and click rates of B2B emails are higher than B2C. You still need to implement a compelling …
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Remarketing

Posted March 3, 2017
You’ve already spent a considerable amount of time driving traffic to your website. How do you get them to convert? A remarketing campaign may be the key!What is remarketing?Once a consumer has visited your website, a remarketing campaign can display your company’s ads on other websites that they visit while online. These ads keep your company at the forefront of consumers’ minds and continue to encourage them to buy your products or services.How can remarketing …
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Don't steal that image!

Posted February 16, 2017
When it comes to using images throughout your social media platforms, website and blog, it is extremely important to know what you can and can’t use. The digital marketing team at JET Advertising wants to give you more information regarding proper images to promote your business.Stealing photos is quickly becoming a major concern that many companies are getting in trouble for without even knowing. When it comes to using images found online, companies need to …
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Is Valentine's Day Advertising Effective?

Posted February 1, 2017
Next to Thanksgiving and Christmas shopping, Valentine’s Day is the next important holiday where Americans tend to open their wallets. Valentine’s Day is all about showing your special someone you care by showering them with dinners and gifts. As expected, we tend to be heavily swayed by the advertisements we see telling us what to buy. From jewelry and clothing to fancy dining places and sweet treats to relaxing getaways and pampering services, many companies …
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The Importance of an SOM Plan

Posted January 18, 2017
In today’s digital world, your website is the business’ front door. That’s why many companies realize the importance of having a website that reflects their business’s assets. A modern website allows consumers to find a company’s products and services with ease from organic SEO (Search Engine Optimization). Research shows that consumers are more likely to purchase from a company with a relevant and informative website. Determining whether or not your website is doing the trick …
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3 Strategies for Advertising on a Budget

Posted January 2, 2017
Let’s be honest here: small businesses are the backbone of the United States. JET Advertising, as a small business ourselves, recognizes the importance to stick together and help each other reach our goals. Advertising is an essential way for small businesses to be successful. Here are three easy strategies for small businesses to advertise on a budget.1. Google Adwords – This advertising tool from Google is one of the best ways to get your business’ …
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How to Grant Access to Google Accounts

Posted December 27, 2016
JET Advertising offers the ability to monitor and analyze the online metrics of your business. It can be challenging to not only make the time for this on your own, but also to understand what it all means and how it affects your business and digital marketing.Below is a step-by-step tutorial to provide us the access so we can help.We will walk you through the steps to add a user to both your Google Analytics …
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How to Grant Social Media Access

Posted December 12, 2016
JET Advertising offers a variety of services to help you monitor the various aspects of promoting your business. It can be difficult to maintain a consistent social media presence while also trying to grow your business. We have created a step-by-step tutorial to let us take the reins and help you. Below, we will guide you through the steps that it takes to grant access to various social media accounts including Facebook, LinkedIn, Twitter, Instagram and …
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Gingerbreads, Snickerdoodles and Computer Files

Posted December 1, 2016
Christmas is right around the corner and it is time to prepare the milk and cookies for Santa. He enjoys every type of cookie from gingerbreads to snickerdoodles, except if you left him a cookie from your computer!What is a cookie?In the Internet world, cookies are used to store data and information on both a website and a person’s computer for better tracking and locating information.Are cookies safe and secure?When many people first learn about …
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Online Shopping Essentials for Businesses

Posted November 17, 2016
Each year, Americans spend almost $100 million online during holiday season sales. Unfortunately, many businesses are not taking advantage of this valuable chunk of the market each year.One easy way businesses who have a large catalog of products can do this is to create an e-commerce section on their website. With an e-commerce website, your business can sell products online to a large audience of internet shoppers during the holidays. Having a secure website to …
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