JET Advertising Blog

Claim your spot on Google search results

Posted February 2, 2016
Having your website appear on the first page of a Google search is one of the most satisfying feelings that you can get. Obtaining this satisfaction of having a high listing on search engine results can take a lot of time and energy, but JET can help! In order to achieve a higher listing on search engine results, you should have a strong Search Engine Optimization plan. A good way to kick start this plan is through …
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Build a Solid Social Media Infrastructure.

Posted January 1, 2016
You’re doing great – you have a social media presence and it’s progressing smoothly. But what happens when if you get sick or get too busy to monitor your social media? Of course, that’s the day someone posts a scathing review on your social platforms and sends you into a tailspin. Rather than waiting to get back in the office or until things slow down, make sure you have a solid contingency plan within your office to …
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Don’t ignore Yelp!

Posted December 1, 2015
It might be hard to swallow, but online reviews are an important part of the consumer experience today. A slew of positive or negative reviews on Yelp or Angie’s List can noticeably impact your company’s earning potential and reputation within the community. Make an effort to interact with your reviewers, be it positive or negative feedback. Never forget to apologize for a poor performance and promise to make up for it the next time they give …
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Find Your Voice.

Posted November 1, 2015
When your business is on social media, it’s your job to be – yes, you guessed it – social. This is not the place to be a methodical, well-oiled machine, though it’s fine to be that behind the scenes. Create a rapport with your consumers by being relatable. Find a voice you feel comfortable with and pledge to stick to it in all your interactions on social media. For instance, Taco Bell has built a subversive …
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The True Tale of the Mad Marketer

Posted October 30, 2015
A true tale to send chills down your spine...A small company noticed they were having a difficult time reaching the customers they needed. As a window repair and glass services provider, their name didn’t come up in conversations between average consumers with too much frequency.So they decided to take a risk. A risk that would prove deadly…well, not deadly, but costly!They contacted a well-known company who controlled a large portion of the web. They compiled …
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Avoid These 7 Website Mistakes

Posted October 20, 2015
At this point, the biggest mistake you could make is to NOT have a website in the year 2015. If you don’t have one yet or are looking to revamp your current site, keep these 7 avoidable mistakes at top-of-mind to ensure you’re building an effective website for your visitors.1. Creating a non-responsive websiteA large portion of your traffic will come from tablets and mobile devices. If your website is not properly set up for this …
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5 Mistakes Businesses Make with Social Media

Posted September 2, 2015
You’re on social media. Good for you! But remember, this isn’t a hands-off marketing tactic. Check out these 5 mistakes companies often make when first stepping into the world of social media.1. A $0 ad budgetHow much do you spend on printed ads? Did you know the average printed piece is considered successful with only a 2.7 percent response rate? When done properly, social media ads do a phenomenal job of using very small ad …
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Are You Responsive?

Posted June 21, 2015
Google announced that as of April 21, 2015, it is updating its algorithms to reward mobile-friendly websites. As of now, if you do not have a responsive site, you will consistently be outranked on search results. A responsive site that will conform properly to mobile devices, including tablets, is more important than ever before. What is a responsive website?A responsive website is one that is coded and optimized to properly fit on a computer, a tablet …
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Filed under responsive website  google  seo 

Four Tips for Social Media

Posted June 9, 2015
There’s no longer any question: social media is important for all businesses and isn’t going away in the foreseeable future. To be a successful business today means you must create a social media plan. Whether it’s a Facebook, Twitter or Pinterest campaign, or maybe a Google+ or LinkedIn profile, there is a purpose and a benefit to any road you take. Here are JET Advertising’s top four tips to help you navigate the social media …
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Be A Great Neighbor

Posted May 27, 2015
More now than ever, businesses act and are perceived as members of their community. If you don’t have a storefront open to the public, how are you going to reach the residents of the neighborhood? Seek a relationship with them in a way that makes an impact on their environment.Corporate social responsibility (CSR) is admittedly an industry “buzzword,” but this one at least has real meaning. It’s increasingly important that businesses demonstrate they have values …
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