JET Advertising Blog

5 Mistakes Businesses Make with Social Media

Posted September 2, 2015
You’re on social media. Good for you! But remember, this isn’t a hands-off marketing tactic. Check out these 5 mistakes companies often make when first stepping into the world of social media.1. A $0 ad budgetHow much do you spend on printed ads? Did you know the average printed piece is considered successful with only a 2.7 percent response rate? When done properly, social media ads do a phenomenal job of using very small ad …
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Are You Responsive?

Posted June 21, 2015
Google announced that as of April 21, 2015, it is updating its algorithms to reward mobile-friendly websites. As of now, if you do not have a responsive site, you will consistently be outranked on search results. A responsive site that will conform properly to mobile devices, including tablets, is more important than ever before. What is a responsive website?A responsive website is one that is coded and optimized to properly fit on a computer, a tablet …
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Filed under responsive website  google  seo 

Four Tips for Social Media

Posted June 9, 2015
There’s no longer any question: social media is important for all businesses and isn’t going away in the foreseeable future. To be a successful business today means you must create a social media plan. Whether it’s a Facebook, Twitter or Pinterest campaign, or maybe a Google+ or LinkedIn profile, there is a purpose and a benefit to any road you take. Here are JET Advertising’s top four tips to help you navigate the social media …
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Be A Great Neighbor

Posted May 27, 2015
More now than ever, businesses act and are perceived as members of their community. If you don’t have a storefront open to the public, how are you going to reach the residents of the neighborhood? Seek a relationship with them in a way that makes an impact on their environment.Corporate social responsibility (CSR) is admittedly an industry “buzzword,” but this one at least has real meaning. It’s increasingly important that businesses demonstrate they have values …
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How many words are your pictures worth?

Posted May 19, 2015
One of the biggest challenges for businesses looking to be successful on social media is each application’s constant jockeying for favor to unseat Facebook – the ruling king. As Facebook’s popularity boomed, though, it became less for younger people looking to connect, and more for parents who want to reconnect with long-lost friends. Where are Millennial consumers now?Visual platforms. Gone are the days when teenagers and young adults wanted to express themselves with long entries on …
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What is a Custom Content Management System and Why is it Important?

Posted March 12, 2015
What is a CMS? A custom management system, or CMS, is a platform that companies use to manage their website. When you type in a URL ( you, as the customer, see the website also known as the "front end". The owner of the website is able to manage it, changing thinks likes images or content, through the CMS, also known as the "back end".A CMS can be very simple, or can be very complex depending …
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7 Mistakes Companies Make When Creating Their Website

Posted November 6, 2014
1. Creating a Non-Responsive Website A large portion of your traffic is coming from tablets and mobile devices. If your website is not properly set up for this traffic, you may be losing business. 2. A Missing “Call to Action” Users need to be guided into the next step. Make it easy by …
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5 Things Businesses Need to Know About PPC Campaigns

Posted October 30, 2014
By: Gina Young A Pay Per Click (PPC) campaign is an important part of any company's SEO strategy. It takes time, monitoring, knowledge, and effort to successfully run a campaign. Below are a few tips to help ensure a better ROI.1.     Focus on Conversions, Not Click RatesThe name of the game for a successful PPC campaign is conversions, not clicks. A big mistake companies often make is focusing on increasing the number of clicks they …
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5 Mistakes Companies Make with Social Media

Posted October 23, 2014
 By:Brittany MoranSocial media is something most companies know they should do, but may not know how to do properly. Some use internal employees to try to save money or time. The unfortunate thing is that all too often a lack of knowledge about properly engaging an audience online ends up costing companies opportunities and customers. Here are a few mistakes I see often in failed social media strategies. 1. A Social Media Ad Spend of $0How …
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What is Email Appending and How Can it Help Your Business?

Posted September 1, 2014
By: Jason Tipner An average printed mailing is expensive and hard to track ROI (return on investment). Postage alone costs $0.49 per mailing! Most printed material is simply thrown into the trash before even being read or opened. Alternatively an eblast’s effectiveness is very easy to track, and is a very affordable way to reach out to existing clients. In fact, eblasts can be as cheap as $0.01 per impression! With the stark price difference, email marketing is a very …
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