JET Advertising Blog

Is Your 2018 Holiday Strategy in Place?

Posted December 1, 2017
Was this holiday season another reminder of how your team scrambles every year? Are you already dreading next year’s holiday promotions? For many, the holidays are always felt to creep up too fast, leaving their company feeling unprepared and stressed! Well stop dreading 2018 and starting planning your marketing calendar… now!1 Year AwayPlanning for the upcoming holidays begin right after the current holiday season ends. With the information top of mind, it’s the perfect time …
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Show Up in Local Searches

Posted November 13, 2017
A business listing is an online profile for your company that contains important information about your business. This could be general information such as your company website, address, phone number, and hours. It could also contain more detailed information such as photos, virtual tours, service hours, or even reviews. There are hundreds of different directories that can contain a business listing such as Yelp, Google, Angie’s List, or Foursquare. Prospective clients use these directories to …
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Importance of an Online Shopping Cart for Business

Posted November 3, 2017
Black Friday and Cyber Monday are fast approaching. Is your business ready to accommodate online customers this holiday shopping season? For companies that sell a wide variety of products, an online shopping cart attached to the company’s website is an essential way to boost business during these popular buying days.Ease of Access for CustomersIf there is no other reason to have an online shopping cart as part of your website, solely do it for your …
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Marketing to Millenial Parents

Posted October 18, 2017
Believe it or not, roughly 80% of kids born this year will have a parent that’s a millennial. With this number on the rise, it’s important that companies take this into consideration when targeting new families, especially new mothers who often do the majority of the shopping. Mothers are becoming more challenging to target and additionally expect more honesty from their brands they buy. This means branding and advertising is more important than ever before. …
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Importance of Website Speed for Business

Posted October 2, 2017
A company’s website is often times the first impression a customer has of your business, making it crucial that it performs well. A key component of any website is how fast the page loads. A fast website loading speed can enhance your company’s image, as well as help the company perform well. Website speed can effect a variety of different aspects of your company, including: search rankings, social, user experience and conversion rates. Below is …
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Facebook is Changing...Again!

Posted July 19, 2017
If there is one thing consistent about Facebook it is that it’s constantly changing and evolving. Our job in the digital marketing department at JET Advertising is to stay current with changes and work together with these platforms to utilize them in the best way for our clients. Although sometimes these changes happen and we have to catch up, Facebook sometimes releases information ahead of time. In the last few weeks, Facebook Developers have released …
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I Can't Access My Google Analytics Account

Posted July 19, 2017
Google Analytics is one of the most important tools for businesses to utilize within their online marketing efforts. Google Analytics gives businesses free access to monitor, track, and analyze how their website is performing. However, one of the biggest problems that many businesses face when it comes to using Google Analytics is that they lose access to their account. This can happen for a variety of reasons including forgotten username and password, the person or …
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What is Digital Marketing and How to Apply It

Posted July 3, 2017
With online advertising on the rise, it’s not uncommon to hear the term digital marketing. Digital marketing in short, is marketing that has to do with an online or mobile medium. Digital marketing encompasses everything from social media to websites to logos. Digital marketers have mastered the art of integrating both online and offline marketing techniques to create one coherent brand by utilizing a variety of tools and channels.ChannelsWebsites - Your website is usually your …
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Boost Mobile Marketing

Posted June 14, 2017
Mobile marketing is quickly becoming a very important advertising strategy as consumers become more geared to handheld devices. Utilizing user-friendly mobile marketing platforms and strategies are key to maintaining an effective online presence for any business as well as directly reaching the desired target audience that is using these mobile devices. Here are three key areas of mobile marketing that can be used in conjunction with current marketing strategies to broaden your audience’s engagement and …
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3 Steps to Up Your Facebook Game

Posted June 1, 2017
Facebook is a great outlet for businesses to capture the attention of potential customers by appearing real and relatable. The best way to make your company relevant to consumers is by showing customers information that they will find useful as well as highlighting your company’s products or services. Take advantage of the great opportunity Facebook provides to connect with customers by optimizing your page with these 3 easy steps. 1. Mix it Up A successful Facebook page …
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