JET Advertising Blog

How to Choose a Domain Name

Posted April 12, 2018
You’re all set to design a website with the best ad agency in Chicagoland, but there’s just one small problem. How do you decide on a perfect domain name that reflects your business while making it easy for customers to find you?First of all, what is a domain name? A domain name is the name of your website! At JET Advertising, our domain name is “jetadv” so when our clients search for us they type …
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How to Choose a Marketing Demographic

Posted March 7, 2018
One of the very first steps to consider before you start any advertising efforts is knowing who you are marketing to. Having an idea of your current demographic and knowing your desired target audience are key factors in developing a detailed marketing plan.Current Customer BaseWho are your current customers? For many small businesses, you may be able to list off a variety of people by name. But for marketing, look at specific categories that many …
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Increase Organic Traffic in 3 Steps

Posted February 17, 2018
One thing that JET Advertising frequently gets asked is how to increase organic traffic to websites. As website development and maintenance is one of our areas of expertise, we know that there are a variety of methods in which companies can organically improve their website’s SEO.  Incorporate KeywordsThe best way to increase organic traffic through search engine optimization is by incorporating keywords into website content. For example, a company that sells pancake mix would want …
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How to Use Videos for Advertising

Posted February 2, 2018
One of the most popular forms of advertising that will continue to be used for years to come is video advertisement. Starting with the creation of TV and advancing to social media platforms, these ads are so versatile that they can fit the needs and goals of basically every business. Check out these 3 great ways to incorporate video advertising into your marketing plan.1. Facebook Video AdsInstream Facebook video ads are the most recent video …
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What is the Website Development Process?

Posted January 18, 2018
When it comes to creating a website, there are several steps that some may not realize are a poart of the process. For a streamlined website development process, here are the actions that JET takes to bring you the best website for your business.1. Identify Company NeedsDepending on your company’s needs and budget, we consult with you to identify the goals and outcomes of your website development. 2. DesignOnce understanding the needs, JET creates a design …
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Achieve Your New Years' Resolutions with JET

Posted January 2, 2018
If developing an effective marketing plan for your business is on your New Years’ Resolution list this year, JET can help! We have a variety of advertising strategies that have proven results and we can create a plan tailored to your company’s needs. Here are a few marketing methods that we have found the most success and you can use to improve your advertising efforts in 2018.Website ServicesWhether your New Years’ goal is to update …
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Digital Marketing Trends for 2018

Posted December 18, 2017
Keeping up with the ongoing advancements in technology and digital marketing is not an easy task. However, in order for companies to continue to succeed they must learn to adapt and embrace these changes. Here are 3 of the marketing trends companies need to be aware of for this upcoming year.Integrating Video AdvertisingRemember when your newsfeed on social media platforms was only pictures and text? Well, those days are long gone. Videos have recently been …
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Is Your 2018 Holiday Strategy in Place?

Posted December 1, 2017
Was this holiday season another reminder of how your team scrambles every year? Are you already dreading next year’s holiday promotions? For many, the holidays are always felt to creep up too fast, leaving their company feeling unprepared and stressed! Well stop dreading 2018 and starting planning your marketing calendar… now!1 Year AwayPlanning for the upcoming holidays begin right after the current holiday season ends. With the information top of mind, it’s the perfect time …
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Show Up in Local Searches

Posted November 13, 2017
A business listing is an online profile for your company that contains important information about your business. This could be general information such as your company website, address, phone number, and hours. It could also contain more detailed information such as photos, virtual tours, service hours, or even reviews. There are hundreds of different directories that can contain a business listing such as Yelp, Google, Angie’s List, or Foursquare. Prospective clients use these directories to …
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Importance of an Online Shopping Cart for Business

Posted November 3, 2017
Black Friday and Cyber Monday are fast approaching. Is your business ready to accommodate online customers this holiday shopping season? For companies that sell a wide variety of products, an online shopping cart attached to the company’s website is an essential way to boost business during these popular buying days.Ease of Access for CustomersIf there is no other reason to have an online shopping cart as part of your website, solely do it for your …
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